UPM Tilhill

Promote has worked with UPM Tilhill, the UK market leader in forestry and timber harvesting, to launch a new mountain biking centre. The aim of the facility is to appeal to both experienced mountain bikers and families. The project included the creation of a new identity and brand for the forest, production of a promotional leaflet, information boards, route maps, signage and a website, all of which were bilingual. The local tourist board has stated that demand for the leaflet has been the greatest they have known in the area.